Broome County Arts Council Rebrand
Categories: Branding, Brand Identity, Brand Strategy, Messaging, Event Branding, Logo, Multimedia, Print, Digital
For many years, the Broome County Arts Council has served as advocate, fundraiser, and resource “to promote and support a thriving arts community.” With a robust strategic plan and a new Executive Director at the helm, the Broome County Arts Council is ready to take their impact to the next level this year. Rtistry By Design is honored and excited to be partnering with the Arts Council in this mission and in the development of their rebrand.
As we took a deep dive together into the mission and vision of the Arts Council and who they want to be, it became clear that real “why” behind the Arts Council is to be the bridge between the community and the arts – to support and provide artists a greater platform for their work and to reach the community, and also to be a resource to connect the community to all of the incredible Arts and artists in our region. To reflect that, the brand needed to communicate well to a rather broad audience including artists, arts patrons, arts enthusiasts, and the community at large.
The brand we created communicates this vision and mission in a way that is both intriguing and inviting, as well as consistent with the core values of the Arts Council. A bright, contemporary color palette was chosen that communicates vibrancy and the way that the Arts breathe life into our community. In the logo, the graphic elements are composed of geometric shapes that reference the rich diversity of our local arts community, as well as creating the letterforms for the acronym BCAC for Broome County Arts Council.