Broome Women Lead Branding
Categories: Branding, Brand Identity, Brand Strategy, Messaging, Event Branding, Logo, Multimedia, Print
Brand development and brand launch for NEW county-wide women’s leadership initiative in partnership with the Greater Binghamton Chamber of Commerce.
Brand development included brand analysis, messaging, logo design, brand guide, branded elements for social media, and event graphics.
The flowing script acronym extends open arms to all women, with laid-back, personalized beauty and a sense of forward movement. The flowing letterforms of the script are balanced with the solidity of the organization name beneath, which communicates a sense of strength, polish, and purposefulness.