Davis Days Event Branding
Categories: Logo, Identity Development, Print, Cross-Media Campaigns, Events
The client for this project, Davis College, wanted to completely re-brand their homecoming weekend – from visuals, to structure, to experience, in order to appeal to recent alumni, current students, and older alumni of all ages. The new brand needed to convey a sense of heritage and honor, with a modern twist, as well as an academic feel. For the logo, the Davis falcon was incorporated in silhouette form within a banner crest composed of crown and ribbon elements. The chalkboard style further creates an academic look as well as a vintage feel that speaks of the college’s over 100 year history, yet also has current appeal. This event branding has been carried throughout all event graphics – from postcards, to brochures, to web graphics and social media graphics, multi-media presentation graphics, video, t-shirts and more!