Did You Know? Campaign
Categories: Print, Advertising, Cross-Media Campaigns
A local dentist office wanted to ensure that their patients were aware of the full range of services and expertise that their practicing dentists were able to provide. They requested a waiting room poster to be developed that listed these services to inform their patients. We responded with a non-traditional approach, incorporating the list of services into a custom-designed typographic tooth, rather than a standard services list. This concept was such a hit with the client that they launched a full campaign, incorporating the tooth into ads, postcards, posters, and even the reception window!