Grist Iron Brewing Company – Brand Refresh and Canning Launch
Categories: Branding, Brand Strategy, Rebrand, Messaging, Art Direction, Package Design, Vehicle Wraps, Brand Roll-Out
Brewery. Inn. Beer. And so much more. Grist Iron Brewing Company was fast outgrowing its old identity and needed to refresh its brand.
1. We began by unifying all the various elements of Grist Iron with one clear, concise brand promise, “Good Times Always on Tap.”
2. We updated Grist Iron’s collateral and art directed a photo shoot with Amor Imagery, building a photo library that reflects this new message.
3. Next, we designed a new canning line with a look and personality that is distinctly Grist Iron.
4. Ongoing brand reinforcement through vehicle wraps, updated tap handle magnets, and merch.