Home & Garden Show Entrance
Categories: Out of Home, Digital Illustration, Events
For this project, the client wanted to create some “wow” factor to engage attendees at their annual Home & Garden expo. When we suggested having the attendees walk right through a “house” as they entered the expo, the client loved the idea! Though budget limitations and fire code prohibited building an actual house structure, we were able to create the same feel through the banners we designed to frame the entrance. To accomplish this, I turned a photograph of a home the client selected into a digital illustration, by hand. The illustration was designed as two 8′ x 10′ banners depicting either side of where the door of the house would be. To complete the look, a local nursery provided some landscaping shrubs which were placed in front of the house for a more three-dimensional viewer experience.