Khronos Technology Rebrand
Categories: Branding, Brand Identity, Brand Strategy, Rebrand, Messaging, Logo Design, Brand Roll-out
When Khronos Technology first approached Rtistry By Design, they had an established big box clientele, but were looking to now break into a different market. They had no marketing materials, no website, and no clearly defined brand. So, we started at the very beginning.
1. We re-identified everything from the ground up – brand mission, personality, values, tone, look and feel, brand promise, even refining their company name.
2. Developed overall brand message and key content for website, sales, and marketing.
3. Rolled out their new brand across a variety of tools, including business cards, invoice branding, letterhead, Powerpoint templates, and apparel.
This comprehensive approach resulted in a strong, unified, and consistent brand identity that allowed Khronos Technology to confidently pursue a whole new market while also building customer trust among current clientele.