Pop-Top Mushrooms Market Research Campaign
Categories: Branding, Brand Strategy, Messaging, Market Research, Multimedia, Digital Illustration, Print
This client came to us looking to assess market demand and interest for a new product concept. They had no existing brand or materials and needed a quick way to connect with their target market, young farmers, at an industry expo a few days later.
After thorough discussion of the desired outcome and necessary timeline, we developed this 3 part campaign.
First, we created a custom digital illustration which they could use on a variety of applications – including their website, enewsletter, and social media – to concisely and effectively explain their unique, revolutionary process to potential customers.
Second, we incorporated this illustration in a visually engaging and interruptive sales card that could be quickly and easily produced within the short time frame (special thanks to Trinity Printing for the quick turnaround!) and distributed at the event.
Third, we crafted an online survey for lead generation and email capture, and included the survey via a shortlink on the sales card. This survey provided the client the ability to track and follow up with interested prospects as well as measure potential market demand.
(post production photos by SouthSixty.)