Pop-Top Mushrooms Market Research Campaign
Categories: Branding, Brand Strategy, Messaging, Market Research, Multimedia, Digital Illustration, Print
This client came to us for help assessing market demand and interest at an industry expo within a few days. They had no existing brand or materials and needed a memorable way to connect with their target market, young farmers.
After thorough discussion of the desired outcome and necessary timeline, we developed this 3 part campaign.
1. A custom digital illustration of their unique process for use on a variety of applications – website, enewsletter, and social media.
2. A visually engaging sales card that could be produced within the short time frame and distributed at the event.
3. An online survey for lead generation and email capture, included via shortlink on the sales card.
(post production photos below by SouthSixty.)