Southern Tier Homeless Coalition – “Bring Them Home”
Categories: Advertising, Art Direction, Branding, Digital Illustration, Photo Manipulation, Print
The Southern Tier Homeless Coalition reached out to us with a need for a leave-behind piece that presented real facts and figures in a memorable way. But we all knew that we needed more than data – we needed to tell the story, the REAL story of the issues that homeless women and families face, right here in our community.
As we considered the true impact of this piece, the phrase, “what if they were home?” came to mind, and thus the project was born. Sourced photography of various home items such as a couch, lamps, ottoman, and wall art were individually overlaid to create a “mirage” of home against the stark reality of an abandoned building covered in filth and construction debris. Into this true-to-life scene, we composited images of an exhausted mother feeding her baby in an old office chair tangled with cords and a frightened young child sitting on a metal beam at her feet.
The back side of the piece presents factual data through iconic infographics that emphasize the family impact. Visually, triangle shapes are used to reference the roof structure of a home, and both triangle and circle shapes as well as orange and purple colors are repeated to reinforce the Southern Tier Homeless Coalition brand.
This “Bring Them Home” piece that we developed was distributed at Governor Cuomo’s Listening Tour on Women’s Issues and will continue to be used in strategic conversations with key decision makers on local and statewide levels. For more information on the amazing work of the Southern Tier Homeless Coalition and how you can help, please visit: Southern Tier Homeless Coalition.
Piece contains sourced photography from Unsplash.com and IStockPhoto.
Post-production photos by Amor Imagery.