Branding equals identity. It’s as simple as that. And the journey to a successful brand starts with discovery. (Check out Episode Two for a deeper dive into this topic.) When you think about the identity of someone you love, what comes to mind? I’m guessing probably not logos, or colors, or fonts, right? That’s because identity, and branding, go far deeper. Have you ever thought about your company or organization that way – as if it was not just a thing, but a living, breathing person? This is one of my favorite exercises to walk through with my clients because it holds so many clues and secrets to really dial in your brand. That’s why I created this Brand Boss Guide to enable you to walk your brand through this exercise too. Sign up now to get yours!

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